This front cover tries to represent their school in a colourful manner, hence why the background is yellow. They also use different images on the front cover to denote all the different things the school has to offer. They also put the main bulk of the images on the front cover in the primary optical area, this would catch the readers attention and possibly achieve the target I previously mentioned they were aiming for which is representing their school in a colourful way. The root of the eye is used effectively to first show the title, ‘evolve’ and then all of the images down the middle of the page and along the bottom, their attempts to make the images the main ‘eye catcher’ simply shows their main aim which is to get the reader to identify the images used with the school; which would in turn produce a good image of the school. The terminal area is also used to show more images. The masthead is a bold black colour which stands out from the yellow background, it also has a quite modern feel about it which reflects the image the editors are trying to create; the masthead would be the first thing which catches the eye of the reader according to the root of the eye rule, so this underlines the importance of the masthead catching the audience’s attention.
The content of the magazine generally covers various subjects involved with the school, for example there are articles on the talent contest the school hosted and the charity campaign they are running. The articles included in the magazine are chosen to reflect the school in a good light and make the reader build up a good opinion of the school.
The following is an example of an article in the magazine:
Q: Will you visit the school in the future?
its not a good idea to come not invited.
Q: How do you think the parents are reacting
to your leave?
A: To be honest I don‟t really know but I think
that they know what I have done with the
school, and I also think that they know that the
new head will do wonders as well. But anyway,
whatever people think it doesn‟t really matter, because the school isn‟t about head teachers like me it is about students like you.
Q: Do you think the think the school will
change after you leave?
A: Definitely because a school will always develop
and get better.
Q: In the recent vote for next years’ charity,
which would you prefer?
A: I didn‟t have a personal favourite because all charities are good. I did not vote as I felt
that the whole point of it was so it was the students chose the charity.
Q: What was your favourite subject at school and why?
A: Geography, because my teacher was very good, I found it interesting. The one thing I enjoyed
the most about it was the fieldwork and how people have adapted to different ways of
life.
Q: How are you planning to spend your retirement?
A: I have a granddaughter in Denmark
would like to still do some part time teaching.
Q: Have you got any hobbies?
A: I like playing golf, walking up hills and reading.
Once again we wish Mrs Welsh the best ofluck in her retirement.
This example shows a student teacher interview, this reveals that the magazine is written in an informal manner, and tries to be comical in its articles. The background for this article is a light blue which shows the school to be a bright and happy place. This article’s mode of address is comical and is aimed at students to give them an insight into their teacher’s lives, an example of the article being comical is the question asked; ‘Have you got any hobbies?’, the reason this is comical is because students rarely know what their teacher’s hobbies are the answer to this question could be comical to the reader. The use of pictures in this article helps the editors to make sure a personal relationship is built up between the reader and Mrs Welsh because a picture of Mrs Welsh is used.
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