Thursday 14 October 2010

Research into target audiences - vibe magazine

Vibe Magazine:
Vibe magazine considers itself to be the central hip-hop magazine. The specific target audience for Vibe is for 18-34 years olds interested in topics such as hip-hop, lifestyle, celebrities and entertainment. The magazine was founded by Quincy Jones and launched in 1993 and in 2007 it reportedly had a circulation of 800,000.
This will help me planning my magazine because I know have a clear idea of who I need to target and this information would enable me to include features and articles which catch their interest.

Photo planning for main task

Photos: I am going to have a picture of Josh Watson as my main front cover picture, I will also have pictures of David Haslegrave, Ryan Howlett and Sam Stockbridge in my magazine as smaller pictures associated with certain articles in my magazine.
Dates: I will take my pictures during the last 2 weeks of the school term ready to be put straight into my final magazine.
Location: I will be taking my pictures in areas of the school and also at a local park; I feel this will be suitable because in these places there is scenery which could be associated with my grime genre. This will help to appeal to my target audience.
Equipment: I am going to need a handheld camera with a tripod so I can make my pictures as professional as possible.
Props: I will be putting my people being photographed in types of costumes which relate to my target audience; for e.g. hoodies, flat caps, jeans and joggers. This will make my photos seem more realistic and in touch with the grime genre and most importantly appeal to my target audience.
Shot types: I will mainly be doing low angle shots of the people being photographed because this shows that they are dominant and this is a typical trait of a grime musician. I will also be doing some long shots to show off what they are wearing which would gain maximum appeal to my target audience. I will also be doing close ups of the people being photographed because this will be able to show off their facial expressions; and I am aiming for the facial expressions to be ones which are typical of a grime musician, for e.g. a cocking grin or dominant stare. All of the above shot types and angles will successfully relate to my genre and appeal to my target audience.

Draft contents for my music magazine

Front cover: -
Masthead: My title ‘Grime Time’
Cover line 1: Josh Watson reveals all about his new album
Cover line 2: Skepta and his crib
Cover line 3: Who won what? Mobo time!
Cover line 4: Chipmunk exclusive
Pug: Win free Chipmunk gig tickets! Check out page 22
I have used articles like this because I believe they relate well to my grime genre and would successfully appeal to my target audience. And as they are on the front cover they will be the first things the potential reader looks at, and because the articles chosen will relate to the potential reader the readership of my magazine can only increase.
Contents page: -
Headline: Contents
Pull quote: JME “I just wanna be me”
Article details 1: Skepta gig review pg.32
Article details 2: BBK no more pg. 17
Article details 3: Up and coming grimers pg. 45
Article details 4: Whatever happened to rap? Pg. 60
Article details 5: Andre Marsh the real story pg. 12
Article details 6: Me and my life Wiley pg. 53
Article details 7: Chipmunk’s secret hobbies pg. 58
Offer on subscribing to magazine: Subscribe to Grime Time NOW to receive your free Chipmunk album! To subscribe check the website www. Grimetime.co.uk. Don’t miss out.
On my contents page I have also put articles relating to my grime genre, this will have the same effect as on my front cover; appealing to my target audience. The subscription offer will also be very effective as it can only increase the readership of my magazine.
Double Page Spread: -
Main headline of page: Josh Watson EXCLUSIVE
Quote from Josh Watson: “Believe achieve know what I’m saying”
Fact file: Josh Watson “Grime star”
Born 19/11/93    Age entered the game: 14   Age of first recorded song: 15
Biggest hit: ‘My angel’      Last recorded album: I am JW    Grime rankings: 1
Main text article:
Q. So JW how has the last year been for you?
“It’s been rare, best yet and I’m hoping it’s going to be even better next year!”
Q. So what are your plans for next year?
“Well blud I’ve got the album out mid March and then going to work on some tings with my cuz Andre Marsh.”
Q.  What actually went down with BBK?
“We had a disagreement, and I thought this isn’t even worth it I’m going solo and it aint gone that bad to be fair.”
Q. Where do you get your inspiration from for your songs?
“My inspiration... My life, my childhood and anything I come across really, it just comes to me.”
Q. What do you think of rising grime star Pete L?
“He has got bare skills, but still got a long way to before he gets up to where I am you get me?”
Q. What you get up too apart from griming?
“Well the answer to that is ... nothing, Griming is what I do”
Q. How’s the personal life?
“I’m with Harli init. Things are proper good with us at the moment”
Q. How do you feel about getting your MOBO award?
“Feels great init, quality to be recognised as the world’s greatest.”
Q. What are the chances of your little brother following in your footsteps?
“Well he got style, but he aint got his big bro’s rhythm you get me?”
It’s been a pleasure JW good luck with the next year
“No problem man, Cheers this one is going to be rareeee you get me!”
I have decided to do an interview in my double page spread because this was the most sought after feature in a magazine according to my questionnaire results. I have used language associated with the grime genre so the interview will successfully appeal to my target audience; for e.g. words like “init”, “rare” and “Griming” all appeal to a certain type of people; my target audience.