School magazine analysis 1

This front cover along with most school magazines is used to try and represent their school and their students in a good way, they use many different techniques to achieve this; one of the techniques is, using the layout to make the magazine more eye catching and therefore more people are likely to read it. Other features of the layout include using the primary optical area to show the two students, possible reasons for them deciding to put the students face’s here is it gives an impression that everything at their school is happy and very enjoyable for students. Hot spots are also used to emphasise each of the student’s faces and also the cover lines at the bottom right of the page and the middle left of the page. Root of the eye is also used to firstly show the masthead and then the female students face and finally the cover lines in the bottom left of the page, they have possible placed these things in the root of the eye because they believe them to be the most important things on the front cover. The mast head is shown in a very large font and in bright colours; this connotes happy emotions which could be associated with the school. The cover lines are in a slightly lighter font but also stand out from the rest of the mainly white background, they are made to stand out because these are the things included in the article and may make the reader read on. The representation of the people is very happy because they are seen to be smiling; this feeling of joy can be associated with the school and therefore make the magazine more appealing to the target audience which is mainly students.