Thursday, 14 October 2010

Research into target audiences - vibe magazine

Vibe Magazine:
Vibe magazine considers itself to be the central hip-hop magazine. The specific target audience for Vibe is for 18-34 years olds interested in topics such as hip-hop, lifestyle, celebrities and entertainment. The magazine was founded by Quincy Jones and launched in 1993 and in 2007 it reportedly had a circulation of 800,000.
This will help me planning my magazine because I know have a clear idea of who I need to target and this information would enable me to include features and articles which catch their interest.

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